The PPC Specialist is responsible for generating profits for our clients and the agency and whose ultimate objective is to grow and scale the client’s paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend.
Responsibilities
- Assisting the Paid Search Manager with tactical campaign development and expansion of existing paid search marketing campaigns;
- Conducting keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals;
- Managing bids using customized campaign settings, automated bidding strategies, and re-marketing strategies;
- A/B testing ad copy and landing pages for campaign optimization;
- Analyzing and interpreting data from Google Analytics;
- Monitoring, tracking, and optimizing campaign metrics;
- Making recommendations on keyword selection while prioritizing expansion efforts;
- Producing weekly campaign performance reports;
- Managing individual and/or team projects;
- Regularly reviewing and updating existing digital marketing content;
- Executing and maintaining social media campaigns;
- Implementing and executing long term brand management strategies;
- Interacting with vendors.
Qualifications
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Requirements
- More than 3 years of PPC/paid search experience;
- Bachelor’s degree in Marketing, Computer Science, Statistics, Economics, or related field preferred;
- Experience using Google automated bid strategies;
- Experience with WordPress and link building;
- Experience managing monthly campaign budgets of $50,000+ preferred;
- Google Ads and Google Analytics certifications a plus;
- Experience with display and video advertising preferred;
- Experience with social media marketing preferred;
- Strong problem-solving and project management skills;
- Detail oriented and deadline driven;
- Ability to effectively communicate with the executive team
