Developing a successful marketing campaign is a fundamental part for companies to grow and achieve their goals. However, hiring marketing specialists can be extremely expensive and not all companies have the necessary resources to cover these expenses, or simply prefer to invest that money in other companies' needs.

The most effective solution for this situation is to hire specialized talent in Latin America. For this, it is necessary to establish an adequate profile that is aligned with what the company is looking for, that has a good performance with the language and that is highly qualified to carry out the necessary tasks for the position.

In this article, firstly, we will show some skills that the candidates should have to fulfill the necessary functions. Secondly, we will show some tasks that the company must develop to ensure that the stipulated objectives are met.

Skills required for the candidates

Soft skills needed to overcome day to day challenges

•  Attention to detail
• Patience and perseverance
• A lot of desire to constantly learn
• Knowledge of technological tools
• Research skills

These are some examples of different soft skills that candidates may need; however, they are not the only ones. The list is arranged according to the needs and pillars of each company.

Hard skills that are aligned with the work position

• Keyword research and analysis
• Metadata rewriting
• Website structure analysis
• Creating and executing campaigns
• Blogger and/or influencer outreach
• Use of social media
• Backlink analysis.

Depending on the specific needs of the company, different necessary hard skills can be determined. The most important thing is to be clear of what these hard skills are when creating the job description to facilitate the filtering of CVs when selecting the most suitable candidates.

Tasks for the company for hiring a remote marketing specialist

• Definition of the brand and the message: The most important task is that the company must establish its brand, be clear about the message it wants to convey and how it wants to convey it, to have a clear strategy that can be implemented by the entire marketing team.
• Appropriate tools and resources: On the other hand, it is very important that the company has the necessary tools and resources so that the development of the stipulated tasks is effective and in optimal conditions. Managing platforms that allow sharing and storing documents, doing remote collaborative work, and making the necessary material available to all employees at any time is key to improve the performance and effectiveness of the team, especially if remote work is being implemented in different countries.
• Weekly meetings: It is important to schedule weekly meetings, where you can monitor the performance of the marketing specialist to ensure that the goals are being met in a pertinent manner and if they are giving the expected results. Also, it is important to use these meetings to solve doubts that may arise throughout the development of different campaigns.
• Continuous training and feedback: Nowadays, technology is constantly improving, new tools are created or improvements to existing systems are developed. For this reason, it is important to have continuous training and to monitor the management of the platforms and tools used by the company, to determine if an optimum is being achieved or if there is an opportunity for improvement.

Considering the aspects mentioned above, it can be considered as a very good option to hire marketing specialists in Latin America, taking into account that this really makes a big difference in the hiring costs and there are currently many alternatives to be able to work efficiently with people all over the world. Additionally, it should be noted that in Latin America there is a lot of talent in the labor market that can be used by companies in the United States.

At Outshore we have different services that could help you finding the best talents to hire specialized talent in Latam, book now a discovery call!

‍